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What real estate agents in India should know before going online
Under the RERA Act, agents who facilitate the sale of RERA-registered projects must register with the state’s real estate regulatory authority, and most states require registered agents to display their registration number on advertisements, websites and marketing material. Projects that must be registered carry their own RERA number, which should appear wherever you advertise them. Rules, fees and renewal periods differ by state, so check your state authority’s portal for the current position. Buyers commonly cross-check an agent’s number on that portal, read Google Maps reviews for your office and ask neighbours. NRI buyers and sellers, a large segment in many cities, rely almost entirely on what they can verify online, and often prefer an agent who can talk in the family’s regional language as well as English.
Common website mistakes real estate agents make
- Omitting the RERA registration number or showing an expired one. Display your current number prominently and update it as soon as you renew with the state authority.
- Leaving sold flats listed to look busy. Buyers who call about them lose trust; mark them sold or remove them every week.
- Words like “assured appreciation” or “guaranteed rental yield”. Describe location factors honestly and let buyers draw their own conclusions about price movement.
- Posting builder brochure images and 3D renders only. Add your own photos of the actual flat, the lobby, the road outside and the view from the balcony.
- Super built-up area without carpet area. RERA-era buyers compare carpet area, so list it first and make clear which measure each figure uses.