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What event planners in India should know before going online
Event planners do not need a specific licence in India, but events do. Depending on the state and venue, you may need police permission for large gatherings or processions, fire safety clearance, an occasional liquor licence from the excise department, and compliance with noise rules that restrict loudspeakers late at night. Explain that you coordinate these with the venue rather than promising them, since rules vary by city. Charge and show GST where applicable. Couples find planners through Instagram, wedding exhibitions and family referrals, while corporate clients check Google reviews, LinkedIn and past client names shared privately. Muhurat dates cluster in wedding seasons, so availability matters. Being able to run ceremonies across Punjabi, Marwari, Tamil, Bengali or other traditions is a real selling point.
Common website mistakes event planners make
- Showing only décor photos from vendors without credit; credit decorators and photographers, and explain which parts of the event you planned and managed.
- Hiding the fee model entirely; explain whether you work on a flat fee or percentage and give a starting budget band you usually take.
- Promising permissions or late-night music as part of the package; explain that local rules apply and you coordinate approvals with the venue.
- Posting guests’ faces and family moments without consent; focus on set-ups, décor and venue shots, or use images with the couple’s permission.
- Not stating which cities you work in or whether you travel; list home cities and destination options, with travel costs explained separately.