Social Media Handler
Horizon
Studio
What content creators in India should know before going online
ASCI’s influencer advertising guidelines apply to paid promotions: whenever a brand gives you money, free products, a trip or any other material connection, the content must carry a clear, prominent disclosure label such as “Ad”, “Sponsored” or “Paid partnership”, placed where viewers see it immediately rather than buried in hashtags. The Department of Consumer Affairs has issued similar endorsement guidance. Creators giving health, nutrition or financial advice face extra expectations, including relevant qualifications, and investment content may attract SEBI rules. Brands in India discover creators on Instagram and YouTube, through agencies and by searching Google, then check engagement quality. Regional language creators in Hindi, Tamil, Telugu, Bengali or Marathi are in steady demand, so state your languages clearly on your site.
Common website mistakes content creators make
- Inflated or outdated follower numbers. Show current figures with the month they were taken; brands check, and one mismatch can cost the deal.
- No mention of disclosure. State that you label paid partnerships according to ASCI guidelines, which reassures brands worried about their own compliance.
- Publishing a brand’s campaign results without permission. Describe what you created and ask before sharing reach or sales figures from their campaign.
- Only a list of social links. Add a proper media kit section and enquiry form, so marketing teams do not have to DM you for basic information.
- Vague niche descriptions like “lifestyle and everything”. Pick the two or three topics you consistently create about, which is how brands search for creators.