A factual, professional profile clients and employers can verify

What chartered accountants in India should know before going online

The Chartered Accountants Act and ICAI’s Code of Ethics bar practising members from soliciting clients or advertising beyond what the Council permits, but ICAI allows websites within its guidelines. Broadly, a site may state factual details — names, qualifications, services, address, contact and knowledge articles — and should avoid client names, fee offers, testimonials, claims of superiority and promotion of the site beyond what the guidelines allow. Separate rules govern use of the CA logo. Guidelines are revised, so read the current version before publishing. Clients mostly reach CAs through referrals from other businesses, bankers and peers, then check the website and Google listing. CAs in industry are hired through Naukri, LinkedIn and ICAI campus placements, where a clear online profile helps.

Common website mistakes chartered accountants make

• Listing marquee client names or logos. ICAI guidelines treat this as solicitation; describe industries and engagement types instead, such as statutory audits of mid-sized manufacturers.
• Publishing “GST registration at ₹999” style price offers. Fee advertising sits badly with the Code of Ethics; invite enquiries and quote after understanding the work.
• Using words like “leading”, “top” or “best CA firm”. Keep the language factual; experience and areas of work read far more credibly than self-praise.
• Letting the knowledge section go stale. Outdated due dates or superseded provisions damage credibility; date each update and remove what no longer applies.
• CAs in industry building a practice-style site. If you are job hunting, lead with roles, systems and reporting responsibilities, not services offered to the public.