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What interior designers in India should know before going online
There is no statutory licence for interior designers in India, but the title “architect” is protected under the Architects Act, so do not describe yourself as one unless you are registered with the Council of Architecture. Most residential work comes from new possessions in apartment societies, so rules on working hours, noise and debris set by housing societies matter, and clients value designers who mention them. Homeowners check Instagram reels, Google reviews and referrals from neighbours in the same tower. If your turnover requires GST registration, show your GSTIN on quotes and invoices. In cities such as Bengaluru, Pune, Hyderabad and the NCR, many clients are NRIs or relocating professionals who rely on video updates, so say how you report progress remotely.
Common website mistakes interior designers make
- Posting only glossy 3D renders with no finished photos, which makes clients wonder whether anything was built; label renders clearly and put real handed-over projects first.
- Hiding every price behind “call us”, which attracts bargain hunters and scares serious buyers; give a per-square-foot range for modular kitchens and wardrobes and explain what changes it.
- Writing project captions like “Luxurious living room” instead of saying the area, the constraint and the solution, such as fitting a study into a 10×11 bedroom.
- Leaving out the execution side, so clients assume you only design; say whether you run carpenters and civil teams yourself or supervise the client’s contractor.
- Using photos from a firm you worked at without credit or permission; name your role on those projects and get the firm’s consent before publishing.