A LinkedIn headline can be up to 220 characters, but the first 60 or so show in search results, so lead with your role, specialisation and a key skill. The About section should say who you help and how, give two or three specifics that prove it, and end with how to reach you.
Pick your profession for eight LinkedIn headlines and two About sections written for it.
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Up to 220 characters. Put the words recruiters and clients search for — your role, specialisation and a key skill — in the first 60 or so, because that is what shows in search results.
Who you help and how, two or three specifics that prove it, what you are looking for now, and how to reach you. Write in the first person and keep paragraphs short.
They overlap, but LinkedIn is read by more people than recruiters, so it can say who you help and carry more keywords. A resume headline is shorter and tuned to one kind of role.
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