What to put on a content creator’s digital card
- Niche and languages Brands search by topic and language, so stating both helps you appear in the right shortlists.
- Platform links Direct links to your YouTube channel, Instagram profile or podcast let teams check content quality quickly.
- Media kit link Audience data and past collaborations in one place save brand teams from requesting screenshots.
- Business email Keeps briefs, contracts and invoices out of DMs and in a place you can track and archive.
- Manager or agency contact Tells brands who handles negotiations and scheduling if you work with representation.
- Disclosure note A short line that you label paid partnerships per ASCI guidelines signals a compliant, professional creator.
- Audience description Brands want to know who watches you, such as “college students in tier-two cities”, more than raw follower counts that change every week.
- Content formats you make Reels, long-form videos, podcasts and live streams suit different campaigns; listing your formats helps brands plan the right brief for you.
When to share it
- Shared at a brand launch or creator meetup so marketing teams can review your media kit before sending a brief.
- Sent to a local café, gym or store you would like to collaborate with, along with a short pitch.
- Given to PR teams who want to send product for review and need your business email and address details.
- Exchanged with fellow creators after an event to plan collaborations, shoots or joint livestreams.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hi team, thanks for reaching out about the monsoon campaign. My card has my media kit with audience details and past collaborations. Please share the brief, deliverables and timeline, and I will confirm whether it fits my content calendar.
Where to put the QR code
- Your stall or badge at creator meetups and brand events.
- The end card of videos where you invite brand enquiries.
- Printed postcards or merch you give out at fan meet-ups.
Mistakes to avoid
- Showing follower numbers that are out of date Follower counts change constantly. Old figures look misleading if a brand checks. Keep numbers in a media kit you update regularly.
- Mixing personal and business contact Brand deals sent to your personal DMs get lost among fan messages. A clear business email or manager contact shows you are ready to work professionally, with contracts, invoices and deadlines handled in one place.
- Leaving out disclosure practice Brands and audiences expect paid partnerships to be labelled. A short note that you disclose sponsorships builds trust on both sides.
Tips for a card that gets saved
- Keep your media kit link pointing to one page you update monthly. Old PDFs forwarded around agencies are how outdated numbers end up in brand decks.
- Use a dedicated business email rather than your personal one. It looks more professional and keeps collaboration offers separate from personal mail.
- Mention the categories you do not promote, such as betting or unverified health products, so brands and agencies can pre-filter their offers.