What to put on a photographer’s digital card
- Speciality and region Wedding, maternity, product, food or real-estate clients each need different skills; naming yours and your region avoids mismatched calls.
- Portfolio gallery link People decide on style within seconds, so the gallery link does more selling than any description.
- Instagram handle Many couples and brands check your recent posts and stories to see current style and how active you are.
- WhatsApp number Enquiries about dates and quotes usually happen on WhatsApp in India, so make it one tap to start a chat.
- Starting package price A “from ₹” line sets expectations early and keeps you from spending evenings quoting enquiries far outside your range.
- Studio address or map Useful for portrait, product and passport-style studio work, where clients need to find you physically.
- Booking calendar or date-check link Most enquiries start with “are you free on this date?”, so a link that shows open dates or a short date-check form saves a full round of messages for both sides.
- Delivery timeline A line like “edited gallery in three to four weeks” sets expectations early, which matters to couples planning albums and to brands planning a product launch around your photos.
When to share it
- When a wedding guest or relative asks who shot the event, so they can save your number without interrupting your work.
- Shared with planners, decorators and makeup artists you meet at venues, who often recommend photographers to their clients.
- Printed as a QR on the back of albums, photo frames and delivery envelopes, so finished work brings in the next enquiry.
- Sent to brand managers after a product or food shoot pitch, alongside a gallery relevant to their category.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hello Pooja, congratulations on the engagement. My card has the gallery with three full weddings so you can see a whole day, not just highlights. Send me your dates and city and I will confirm availability today.
Where to put the QR code
- A small card tucked into the album you hand over, so relatives browsing it later can find you.
- The corner of print proofs and photo-booth frames at events, only with the couple’s permission.
- Your exhibition label or stall at a wedding fair, next to the printed sample work.
Mistakes to avoid
- Watermarking the card’s cover photo heavily A huge watermark across your one featured image makes the card look cluttered and a little defensive. Use a small, clean mark or none; the link to your gallery is protection enough.
- Leaving out the region you cover Without a city or region, you get enquiries for places you cannot travel to on the client’s budget. State your home city and where you travel, such as “Jaipur base, destination weddings across India”.
- Sending people to an Instagram grid only Grids are cropped squares mixed with reels, memes and personal posts. Link a curated gallery first, arranged by type of shoot, and keep Instagram as the second link for day-to-day work.
Tips for a card that gets saved
- Create separate featured galleries for weddings and commercial work, and switch the card’s highlighted link depending on the event you are attending.
- Keep your WhatsApp Business profile consistent with the card, using the same name, logo and catalogue, so people recognise you when you reply.
- Add the QR code to a small printed tag on your camera bag. At busy events, people can scan it themselves while you keep shooting.