What to put on a fashion designer’s digital card
- Label name and focus Bridal couture, Indo-western, handloom or menswear signals immediately whether your work suits the visitor.
- Lookbook link Clients and buyers want to see complete collections, not a few photos on a phone screen.
- WhatsApp number Custom order discussions, reference images and fitting schedules usually happen over WhatsApp.
- Instagram profile Shows your latest collections, behind-the-scenes studio work and how real clients wear your pieces.
- Studio address and timings Clients booking consultations or fittings need location and appointment hours clearly stated.
- Custom order note A line on made-to-measure and typical lead times encourages serious occasion-wear enquiries.
- Price band or garment range A line such as “custom bridal lehengas and occasion wear” helps clients judge whether you suit their budget before visiting the studio.
- Lead time for custom orders Saying custom pieces need six to eight weeks prevents last-minute requests that you would have to turn away.
When to share it
- Displayed at your stall in a designer exhibition or pop-up so visitors can browse collections after the event.
- Shared with NRI clients who visit your studio during a trip and later order wedding wear from abroad.
- Given to boutique owners and stockists evaluating your label for their stores.
- Shown at a graduation show or portfolio review when recruiters from design houses and export firms ask for details.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hello Shabnam, thank you for visiting the studio. My card has the lookbook with the chikankari pieces you liked. Please send your event date and any reference pictures, and we can book a measurement appointment next week.
Where to put the QR code
- The garment tag or packaging of pieces you deliver.
- Your stall at exhibitions and pop-up markets.
- Fashion show programmes or look cards, if the organiser permits.
Mistakes to avoid
- Posting copied designs as your own Using another label’s images on your card or lookbook damages trust quickly, and clients who order “that exact piece” will be disappointed. Show only your own work, credited to the photographers and models who shot it.
- Leaving out appointment rules Clients turning up unannounced at a home studio cause stress for you and your family. State “by appointment only” clearly, with the days you take fittings, and share the exact address only after the booking is confirmed.
- Forgetting the alteration policy Customers ask about alterations after delivery, often days before the event. A short line or link on how many fittings are included and how late changes are handled saves arguments later.
Tips for a card that gets saved
- Use a strong image from your latest collection as the card photo instead of a generic headshot, so people remember your aesthetic.
- Link to a lookbook page rather than individual products, and update it each season, so the card stays relevant between collections.
- Mention appointment-only timings if you work from a home studio. It sets expectations for clients and avoids unannounced visits during fittings.