What to put on a makeup artist’s digital card
- Speciality Bridal, party, HD, airbrush or editorial tells clients whether your style suits their occasion.
- Portfolio link Brides decide largely on past looks, so link directly to your bridal gallery.
- WhatsApp number Dates, reference photos and advance payments are almost always discussed on WhatsApp.
- Instagram profile Brides check recent posts and stories to see your current work and client interactions.
- Cities and travel Stating home city and outstation availability saves time for destination and out-of-town weddings.
- Studio address Clients coming for trials or party makeup need a map pin, and parking or landmark details.
- Products and skin types you work with Brides with sensitive skin or darker tones want reassurance; mentioning the range of skin tones and product types you work with answers that worry early.
- Trial session details A line on whether trials are offered, their cost and when to book helps brides plan and filters out last-minute enquiries.
When to share it
- Scanned by relatives and guests at a wedding you are working at, who want to book you for their own function.
- Displayed at your stall in a bridal exhibition so visitors save your details and browse looks later at home.
- Shared by wedding photographers and decorators with couples who ask them to recommend a makeup artist.
- Sent to a bride after the trial session, with your package details and booking terms in the same chat.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hi Navneet, congratulations on the wedding! My card has my bridal portfolio and trial details. Please share your wedding date, venue city and the number of family members who need makeup, so I can check the morning timings.
Where to put the QR code
- The mirror stand or kit box at bridal sessions, so guests can scan while you work.
- Your stall at a bridal exhibition.
- The back of a thank-you card you give after each bridal booking.
Mistakes to avoid
- Using heavily edited photos Brides compare your portfolio with what they see in the mirror on the day. Heavily filtered photos lead to disappointment and awkward conversations. Show natural light shots and close-ups next to the edited ones.
- Not saying how far you travel Without travel limits, you get enquiries from far-off venues. State your base and the areas you cover, with travel charges explained.
- Forgetting team size For big families, a bride needs to know whether you bring assistants. A line on team size helps plan the morning.
Tips for a card that gets saved
- Keep a small printed QR code on your kit box or mirror stand. Guests notice it while you work, and it avoids interrupting the bride’s preparation.
- Update the portfolio link at the start of each wedding season with your latest looks, since brides want current trends.
- Add a line on your booking lead time, such as how many weeks ahead most brides confirm, to encourage early enquiries.