What to put on a digital marketer’s digital card
- Specialism Performance, SEO, social or email written plainly, so prospects know which problem you solve.
- Case study link Takes a decision-maker straight to proof of results instead of a generic homepage.
- Services and starting engagement An audit, setup project or monthly retainer described briefly, so small businesses understand how to begin.
- Discovery call link Lets busy founders book a slot immediately rather than going back and forth on WhatsApp.
- LinkedIn profile Hiring managers and B2B clients use it to check your career history and recommendations.
- WhatsApp number Small business owners in India often prefer a quick WhatsApp message to email for first contact.
- Channels you work in SEO, paid social, search ads, email and marketplaces need different skills; naming two or three tells a business owner whether you can help with their main channel.
- Industries you know A line such as “D2C beauty and edtech” helps prospects trust that you understand their customers, seasons and margins.
When to share it
- Shown as a QR code on the closing slide of a webinar, workshop or college guest lecture on digital marketing.
- Shared at startup meetups and business networking events with founders who want to see your past campaign results.
- Sent to a local business owner after a cold call, so they can review your work before agreeing to a meeting.
- Attached to proposals and audit reports as the contact block, keeping your details consistent across documents.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hi Karthik, thanks for the chat at the D2C founders’ meetup. My card has two case studies from skincare brands. If you share read-only access to your ad account, I can do a short audit and send three practical suggestions next week.
Where to put the QR code
- The final slide of a webinar or workshop you host.
- The cover of an audit report or proposal you send prospects.
- Your LinkedIn banner image, as a small QR in the corner.
Mistakes to avoid
- Quoting results without context “10x ROAS” means little without the budget, product and time frame. Lead with the type of work you do and let case studies give the context.
- Linking only to your social media A marketer’s Instagram may show personal posts. Link to case studies first so prospects see business results, not lifestyle content.
- Using jargon on the card Business owners may not know what CAC or CTR means. Write the card for the person paying, in plain words such as “more orders from your ads”.
Tips for a card that gets saved
- Add tracking parameters to the links on your card so you can see which events and channels actually bring enquiries. It is a practical use of your own skills.
- Keep only one primary action on the card, such as booking a call. Too many links make it look like a link-in-bio page rather than a professional card.
- Refresh the case study link every few months so the first thing people see reflects your latest and most relevant work.