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1. In a satisfaction survey on a 1–5 scale, 240 customers responded and 180 of them chose 4 or 5. What is the CSAT score?
- A. 60%
- B. 75%
- C. 80%
- D. 180
Answer: B. 75%
CSAT is usually the share of respondents who are satisfied (the top two scores, 4 or 5). CSAT = 180 ÷ 240 × 100 = 75%.
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2. In Net Promoter Score (NPS), customers answer “How likely are you to recommend us?” on a 0–10 scale. Who counts as promoters?
- A. Those who score 7–10
- B. Those who score 5–10
- C. Those who score 10 only
- D. Those who score 9 or 10
Answer: D. Those who score 9 or 10
Promoters score 9 or 10, passives score 7 or 8, and detractors score 0 to 6. Passives are not counted as promoters, which is why 7–10 is wrong.
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3. Out of 200 NPS responses, 120 are promoters, 50 are passives and 30 are detractors. What is the NPS?
- A. 45
- B. 60
- C. 75
- D. 35
Answer: A. 45
NPS = % promoters − % detractors. Promoters = 120 ÷ 200 = 60%. Detractors = 30 ÷ 200 = 15%. NPS = 60 − 15 = 45. Passives count in the total but are not added or subtracted.
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4. What is the possible range of a Net Promoter Score?
- A. 0 to 10
- B. 0 to 100
- C. −100 to +100
- D. 1 to 5
Answer: C. −100 to +100
NPS is % promoters minus % detractors. If every respondent is a detractor the score is −100, and if every respondent is a promoter it is +100. It is written as a number, not a percentage.
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5. What does First Contact Resolution (FCR) measure?
- A. The percentage of customer issues fully resolved on the first contact, with no follow-up needed
- B. The time taken to send the first reply
- C. The percentage of calls answered on the first ring
- D. The number of first-time customers in a month
Answer: A. The percentage of customer issues fully resolved on the first contact, with no follow-up needed
FCR is the share of issues solved completely in the customer’s first interaction. A quick first reply that does not solve the problem does not count, and FCR has nothing to do with ring counts or new customers.
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6. A support team handled 500 customer contacts in a week. 410 were resolved on the first contact. What is the FCR rate?
- A. 18%
- B. 41%
- C. 90%
- D. 82%
Answer: D. 82%
FCR = issues resolved on first contact ÷ total contacts × 100 = 410 ÷ 500 × 100 = 82%. The remaining 90 contacts (18%) needed follow-up.
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7. How is Average Handle Time (AHT) usually calculated in a contact centre?
- A. Total talk time ÷ number of agents
- B. Average time customers wait in the queue before being answered
- C. (Total talk time + total hold time + total after-call work) ÷ number of calls handled
- D. Total calls ÷ total hours worked
Answer: C. (Total talk time + total hold time + total after-call work) ÷ number of calls handled
AHT covers the whole time an agent spends on each contact: talking, keeping the customer on hold and wrap-up work after the call, divided by calls handled. Queue waiting time is a separate metric, and calls per hour measures volume, not handle time.
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8. In one day an agent handled 500 calls with 3,000 minutes of talk time, 400 minutes of hold time and 600 minutes of after-call work. What is the AHT?
- A. 6 minutes
- B. 6.8 minutes
- C. 8 minutes
- D. 7.2 minutes
Answer: C. 8 minutes
AHT = (3,000 + 400 + 600) ÷ 500 = 4,000 ÷ 500 = 8 minutes. 6 minutes uses talk time only, 6.8 leaves out after-call work, and 7.2 leaves out hold time.
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9. What does a Customer Effort Score (CES) mainly measure?
- A. How much money the customer spent
- B. How easy it was for the customer to get their issue resolved or task done
- C. How hard the support agents worked that day
- D. How many products the customer owns
Answer: B. How easy it was for the customer to get their issue resolved or task done
CES asks customers how easy or difficult it was to get what they needed, for example to resolve an issue. It measures friction in the process from the customer’s side, not spending or agent workload.
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10. A service had 400 customers at the start of the month and lost 20 of them during the month. Ignoring new customers, what is the monthly churn rate?
- A. 2%
- B. 4%
- C. 5%
- D. 20%
Answer: C. 5%
Churn rate = customers lost ÷ customers at the start × 100 = 20 ÷ 400 × 100 = 5%. 20% would wrongly treat the count of 20 as a percentage.
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11. A customer calls, clearly angry that their order is a week late. What should you do first?
- A. Tell them to calm down so you can help
- B. Listen without interrupting, then acknowledge their frustration and apologise for the experience
- C. Transfer them to a supervisor straight away
- D. Explain the delivery policy in detail
Answer: B. Listen without interrupting, then acknowledge their frustration and apologise for the experience
An angry customer first needs to feel heard. Listening, acknowledging and apologising lowers the temperature so you can gather facts and solve the problem. “Calm down” usually inflames people, an instant transfer feels like being passed around, and a policy lecture sounds defensive.
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12. A customer asks for a cash refund two weeks after the return window has closed. Policy does not allow a refund but does allow an exchange or store credit. What is the best response?
- A. Say “That is the policy” and end the conversation
- B. Refund the money anyway to keep the customer happy
- C. Suggest they complain online so the company changes the policy
- D. Briefly explain why a refund is not possible, then clearly offer what you can do: an exchange or store credit
Answer: D. Briefly explain why a refund is not possible, then clearly offer what you can do: an exchange or store credit
Focusing on what you can do keeps the relationship while staying within policy. A flat “that is the policy” feels dismissive, breaking policy creates unfairness and may not be yours to approve, and sending the customer away to complain helps nobody.
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13. A customer asks a question and you do not know the answer. What is the best response?
- A. Tell them you will check, give a specific time you will get back to them, and follow up by then
- B. Give your best guess so they are not kept waiting
- C. Say it is not your department and end the call
- D. Put them on hold for as long as it takes without any updates
Answer: A. Tell them you will check, give a specific time you will get back to them, and follow up by then
Honesty plus a clear commitment builds trust. A guess can be wrong and cause a bigger problem later, “not my department” leaves the customer stuck, and long silent holds make people feel ignored.
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14. You realise you gave a customer wrong information last week, and it cost them time. What is the best way to handle it?
- A. Blame the system so the customer does not lose trust in you
- B. Say nothing unless the customer notices
- C. Offer a large discount without fixing the underlying problem
- D. Contact them, admit the mistake, apologise, fix it, and explain what you will do to avoid a repeat
Answer: D. Contact them, admit the mistake, apologise, fix it, and explain what you will do to avoid a repeat
Owning a mistake quickly and fixing it is the fastest way to rebuild trust. Blaming others looks evasive, staying silent lets the problem grow, and a discount without a fix leaves the customer with the same problem.
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15. During a call, a customer starts using abusive language aimed at you personally. What is the best response?
- A. Raise your voice so they know they cannot talk to you like that
- B. Hang up immediately without saying anything
- C. Stay calm, say you want to help but need the language to stop, and if it continues follow your organisation’s policy, such as ending the call politely or escalating
- D. Let them continue for as long as they want
Answer: C. Stay calm, say you want to help but need the language to stop, and if it continues follow your organisation’s policy, such as ending the call politely or escalating
A calm, clear boundary gives the customer a chance to reset while protecting you, and following policy keeps your response consistent and defensible. Shouting escalates, hanging up without warning looks unprofessional, and accepting abuse indefinitely is neither safe nor productive.
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16. You promised to call a customer back by 4 pm with a fix, but the fix is not ready. What should you do?
- A. Wait until you have the fix, even if that is tomorrow
- B. Call the customer before 4 pm, update them on progress and give a new, realistic time
- C. Ask a colleague to call and say you are unavailable
- D. Do nothing; they will call if they need you
Answer: B. Call the customer before 4 pm, update them on progress and give a new, realistic time
Keeping the promise to call, even without the final answer, shows reliability. Missing the promised time without contact damages trust more than the delay itself, and hiding behind a colleague or waiting for the customer to chase you looks careless.
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17. You are on the phone with a customer when another customer walks up to your desk. What is the best thing to do?
- A. Acknowledge the walk-in customer with eye contact or a quick “I will be with you shortly”, then finish the call
- B. Ignore the walk-in customer until the call is over
- C. End the phone call abruptly to serve the person in front of you
- D. Put the caller on hold without asking and serve the walk-in
Answer: A. Acknowledge the walk-in customer with eye contact or a quick “I will be with you shortly”, then finish the call
A quick acknowledgement tells the walk-in customer they have been seen, while the caller, who was there first, still gets your full attention. Ignoring someone feels rude, and cutting off or holding the caller without asking treats them as less important.
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18. Which of these is an example of active listening?
- A. Planning your reply while the customer is still talking
- B. Paraphrasing: “So the order arrived on time, but two items were missing. Is that right?”
- C. Interrupting to speed the call up
- D. Typing notes on another ticket while they talk
Answer: B. Paraphrasing: “So the order arrived on time, but two items were missing. Is that right?”
Paraphrasing shows you heard the customer and lets them correct any misunderstanding before you act. Planning your reply, interrupting and multitasking all mean you are not fully listening.
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19. A customer’s home internet has been down for two days and they work from home. Which reply shows empathy best?
- A. “Please calm down, it is not a big deal.”
- B. “You should have read the terms of service.”
- C. “I understand how frustrating it is to be without internet when you work from home. Let us get this fixed.”
- D. “That is a network issue, not my problem.”
Answer: C. “I understand how frustrating it is to be without internet when you work from home. Let us get this fixed.”
Good empathy names the customer’s situation and feeling, then moves to action. The other replies dismiss the problem, blame the customer or deflect responsibility.
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20. When is it right to escalate a customer issue to a supervisor or specialist?
- A. When the fix needed is beyond your authority or expertise, or policy requires it, and you tell the customer what happens next
- B. Whenever a customer raises their voice
- C. Never, because escalation looks bad on your record
- D. Before you have understood what the problem is
Answer: A. When the fix needed is beyond your authority or expertise, or policy requires it, and you tell the customer what happens next
Escalate when you genuinely cannot resolve the issue yourself or policy says so, and hand it over with full details so the customer does not repeat themselves. Escalating just because someone is upset, or before understanding the issue, wastes time; never escalating leaves customers stuck.
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21. What is the most ethical way to offer an upgrade or add-on to a customer?
- A. Offer the most expensive upgrade to every customer
- B. Mention the benefits but avoid talking about the price
- C. Offer it before solving the customer’s problem, while you have their attention
- D. Suggest it only when it clearly meets a need the customer has described, and be open about the cost
Answer: D. Suggest it only when it clearly meets a need the customer has described, and be open about the cost
An upsell should solve a real customer need, with the price stated plainly. Pushing it on everyone, hiding costs or selling before fixing the issue damages trust and can lead to complaints and cancellations.
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22. In customer service, what is an SLA?
- A. A Service Level Agreement: agreed standards, such as response or resolution times, that the provider commits to
- B. A Sales Lead Allocation list
- C. A Standard Leave Application for staff
- D. A Staff Learning Assessment
Answer: A. A Service Level Agreement: agreed standards, such as response or resolution times, that the provider commits to
A Service Level Agreement sets measurable service standards, for example “reply to emails within 4 business hours” or “resolve priority issues within 1 day”. Teams track performance against these targets.
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23. Which is the best positive-language version of “I can’t process that until Monday”?
- A. “No, that is not possible today.”
- B. “I will have that processed for you on Monday.”
- C. “The system does not allow it, sorry.”
- D. “You will just have to wait.”
Answer: B. “I will have that processed for you on Monday.”
Positive language tells the customer what will happen and when, instead of what cannot happen. The facts are the same, but the customer hears a commitment rather than a refusal.
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24. What does “first response time” measure in a support team?
- A. The time until the problem is fully resolved
- B. The time an agent spends on their first call of the day
- C. The number of replies sent per ticket
- D. The time from a customer’s request until the first reply from support
Answer: D. The time from a customer’s request until the first reply from support
First response time is how long the customer waits for the first human (or meaningful) reply. Resolution time, which runs until the issue is actually fixed, is a separate metric.
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25. A customer buys from a store on average 6 times a year, spending ₹2,000 each time, and stays a customer for 3 years. What is their customer lifetime value in revenue?
- A. ₹12,000
- B. ₹36,000
- C. ₹6,000
- D. ₹18,000
Answer: B. ₹36,000
Lifetime revenue = average purchase × purchases per year × years = ₹2,000 × 6 × 3 = ₹36,000. ₹12,000 is only one year’s spending.