What to put on a coach’s digital card
- One-line niche Tells a stranger instantly whether you coach managers, students or founders, so the right people keep your card.
- Credential and hours Coaching is unregulated, so a recognised credential and logged hours are the quickest proof that you are trained.
- Discovery call link Lets an interested person book the first conversation straight away instead of waiting to message you.
- WhatsApp button Most individual clients in India prefer a WhatsApp message to an email for a first, informal question.
- LinkedIn profile Corporate buyers check your earlier career and recommendations on LinkedIn before proposing you to their leadership team.
- Programmes list Short names like “90-day new manager programme” help people remember what you offer and refer colleagues accurately.
- Who you coach First-time managers, founders or students preparing for interviews need different coaches; naming your clients helps the right people book a call and the wrong ones look elsewhere.
- Session format A line such as “six one-hour online sessions over three months” helps people picture the commitment before they reach out, which makes the first call more focused.
When to share it
- Shown as a QR code on the closing slide of a workshop or college talk so attendees can save you before they leave.
- Pasted into the chat at the end of a webinar or LinkedIn live, when interest in a follow-up conversation is highest.
- Sent to an HR or L&D manager after a pitch meeting, so they can forward it to the business head who decides.
- Shared by past clients with friends facing a similar career or life transition, which is how many coaching referrals travel.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hi Abhishek, thank you for joining the workshop on feedback today. My card has the programme page and a booking link for a free 20-minute discovery call. Bring one situation from your team that you would like to handle differently.
Where to put the QR code
- The final slide of a workshop or webinar, left visible during questions.
- Printed worksheets or reflection cards you hand out in sessions.
- The footer of your newsletter or LinkedIn articles.
Mistakes to avoid
- Promising life-changing results Coaching depends on the client’s effort and circumstances. Big promises on a card attract the wrong clients and set you up for disappointment. Describe your method and who it suits instead.
- Using credentials you have not completed Listing a certification you are still working towards misleads clients and can breach the certifying body’s rules. Show only completed credentials, and say “in training” if relevant.
- Making the discovery call hard to book If people have to message you to find a time, many will not bother. Link a booking page with a short form so they can choose a slot when they feel ready.
Tips for a card that gets saved
- Match the card’s niche line to your website headline and LinkedIn headline. Someone who checks all three should see the same promise, not three different descriptions of what you do.
- Put the QR code on your last slide and leave it visible during questions. People scan while listening, and you avoid the rush for paper cards at the end.
- Update the programmes list when a cohort closes or a new batch opens, so the card never sends people to a programme that is already full.