What to put on a consultant’s digital card
- Focus statement A specific line like “cost reduction for auto-component suppliers” helps people remember and refer you correctly.
- Website with case examples Lets a prospect check relevant experience before investing time in a meeting.
- Discovery call link Turns interest into a booked conversation without several rounds of scheduling messages.
- LinkedIn profile Decision-makers check your previous roles, sector experience and mutual connections before replying.
- Credentials or registrations Qualifications such as CA, CS, or SEBI registration where relevant show you are allowed to advise in regulated areas.
- Phone and WhatsApp Promoters and business owners in India often prefer a quick call or message before a formal email.
- Industries served A line like “manufacturing and logistics SMEs” helps a prospect see quickly whether you understand their world and their vocabulary.
- Engagement types Saying whether you do audits, retainers, workshops or fixed projects helps prospects picture what working with you would look like before the first call.
When to share it
- At industry association meetings and trade body events, where owners and senior managers exchange contacts quickly.
- Forwarded by an auditor, banker or lawyer who introduces you to a client company that needs your kind of help.
- On the closing slide of a workshop or conference talk, so interested attendees can book a follow-up conversation.
- Shared after a first meeting so the prospect can pass your details to other directors or family members involved in the decision.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hello Mr Subramanian, it was good to speak after your talk. My card has two short case notes on dispatch delays in similar plants. If useful, book a 30-minute call through the form and I will come prepared with questions.
Where to put the QR code
- The closing slide of an industry association talk or a workshop you run.
- The cover page of a proposal or audit report you leave behind.
- A table tent at a trade fair stand or chamber of commerce meeting.
Mistakes to avoid
- Using a vague title “Business consultant” fits thousands of people. Name the problem you solve and the type of client, so a prospect can match you to their need without a call.
- Listing client logos without permission Showing big-brand logos can breach confidentiality clauses in your contracts. Describe the client type and the change you helped with, unless you have written approval to name them.
- Offering a phone number as the only route Senior decision-makers often check messages late in the evening. A form or booking link lets them reach you on their schedule and gives you the context before you speak.
Tips for a card that gets saved
- Resist listing every service. One clear focus statement plus a website link lets people who need broader help discover it, while the card stays memorable.
- Include registration numbers only where they are relevant and accurate, and keep them updated if your registration or membership status changes.
- Make the discovery link lead to a short form rather than an open calendar, so you can qualify requests and prepare properly for each call.