What to put on a video editor’s digital card
- Editing focus Long-form, ads, music videos or documentary; naming yours brings the right projects.
- Showreel link The most important field; it shows your pacing and style instantly.
- Editing software Premiere Pro, DaVinci Resolve or Final Cut tells producers whether you fit their pipeline.
- WhatsApp number Producers and creators often share briefs and footage links on WhatsApp.
- Availability A note such as “taking freelance edits from next week” sets expectations.
- Email Contracts, invoices and file delivery details usually move by email.
- Colour and sound skills Mentioning colour grading or sound mixing tells producers you can deliver a finished cut, not just an assembly, which matters for small teams and tight budgets.
- Turnaround A line such as “short-form edits in forty-eight hours” helps creators and agencies plan, as long as the promise is realistic.
When to share it
- On shoots and sets, shared with directors, producers and camera teams who may need an editor later.
- At film festivals and creator meetups where people swap reels and contacts.
- Sent to agencies and brands when you pitch for edit work, along with one sample that matches their format.
- In crew WhatsApp groups where producers look for editors at short notice, often the night before a shoot wraps.
What to say when you send it
A card link on its own is easy to ignore. Add a line that reminds the person where you met and what to do next — for example:
Hi Zoya, thanks for the chat at the creator meetup. My card has my showreel and the documentary episode I mentioned. If you need an editor for your next series, I can cut a short sample from your footage so you can judge the pacing before we agree on anything.
Where to put the QR code
- The end card of your showreel, so viewers can save your details as soon as the reel finishes.
- A sticker on your laptop or hard-drive case on shoots and in shared edit suites.
- The description box of your public portfolio videos and behind-the-scenes clips.
Mistakes to avoid
- Linking a reel that does not load on mobile Large files, private links or reels that need a download frustrate viewers, and most producers will not try twice. Upload to a streaming platform and test the reel on mobile data before sharing your card.
- Using copyrighted music in the reel Takedowns and muted audio make you look careless and can remove your reel at the worst moment. Use licensed tracks, royalty-free libraries or original music made with a composer’s permission.
- Not stating your role on team projects If you only did the rough cut or the subtitles, say so. Producers value honesty, credits are easy to check, and a clear role description protects your reputation in a small industry.
Tips for a card that gets saved
- Put the showreel link first and make sure it plays smoothly on mobile data, since producers usually open it on a phone between shoots.
- Change the featured thumbnail to match the audience, such as an ad cut for an agency meeting.
- State your availability honestly so clients plan timelines around it, and update it when a long project fills your calendar.