Fresher marketing manager resume example
Ishaan Kohli · Marketing Management Trainee · New Delhi. A sample person — replace every detail with your own.
Professional summary
MBA marketing graduate with a summer internship in brand management at a packaged foods company and a live project on dealer marketing for a paints brand. Comfortable with consumer research, competitor tracking, campaign briefs and basic media planning across print, outdoor and digital. Looking for a marketing management trainee or brand executive role in consumer goods.
Skills
- Consumer research
- Campaign briefs
- Competitor tracking
- Media planning basics
- Trade and retail marketing
- Market sizing
- Excel and PowerPoint
- Google Analytics basics
Experience
- Ran 30 in-home interviews in Delhi and Jaipur on breakfast habits, feeding into the brief for a ready-to-cook poha launch.
- Compared pack sizes, prices and shelf placement of competitors across 25 modern trade stores.
- Drafted a regional launch plan with print, outdoor and social media options, presented to the brand manager.
- Surveyed 40 paint dealers on in-store branding and painter loyalty programmes in west Delhi.
- Recommended a shade-card refresh and painter meet calendar that the area sales team piloted.
Education
Certifications and registrations
- Google Ads Search Certification
- Digital Marketing Fundamentals, online course
Projects
- College fest sponsorship — raised sponsorship from local brands and planned their on-ground activations
Languages
English · Hindi · Punjabi
Download this resume
Edit it in Word or Google Docs. The layout is ATS-friendly: one column, standard headings, no tables or text boxes.
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Experienced marketing manager resume example
Rachna Iyer · Marketing Manager · Mumbai, Maharashtra. A sample person — replace every detail with your own.
Professional summary
Marketing manager with 11 years in consumer goods and home appliances, leading brands through launches, repositioning and festive campaigns. Owns annual budgets across television, digital, outdoor and retail, manages creative and media agencies, and leads a team of four brand managers. Strong at turning consumer insight into campaigns that move both sales and brand health.
Skills
- Brand strategy
- Annual marketing plans
- Budget ownership
- Agency management
- ATL and BTL campaigns
- Retail and trade marketing
- Product launches
- Consumer insight
- Brand health tracking
- Team leadership
Experience
- Own the marketing plan and budget for mixer grinders, cooktops and chimneys, sold through dealers, large-format retail and online.
- Launched a mid-priced chimney range with a regional TV and digital campaign, reaching category leadership in two southern states.
- Run festive season campaigns with in-store demos and dealer schemes, aligned weekly with sales on stock and offers.
- Manage the creative, media and digital agencies, reviewing briefs, costs and post-campaign results.
- Lead four brand managers and set quarterly goals for awareness, consideration and sales share.
- Repositioned a herbal hair oil for younger buyers with new packaging and influencer content, slowing a sales decline.
- Planned sampling in colleges and salons across eight cities, tracking conversion through coupon codes.
- Worked with research agencies on usage and attitude studies that shaped the next year’s plan.
- Coordinated summer activations and point-of-sale material for a fruit drink across south India.
- Tracked retail audit data and shared monthly share reports with the sales team.
Education
Certifications and registrations
- Marketing Analytics, executive education programme
- Meta Certified Media Buying Professional
Projects
- Chimney range launch — took a new range from concept test to national launch with a regional-first media plan
- Dealer demo programme — trained promoters for in-store demos across 400 outlets
Languages
English · Tamil · Hindi · Marathi
Download this resume
Edit it in Word or Google Docs. The layout is ATS-friendly: one column, standard headings, no tables or text boxes.
Edit this resume in the free resume builder → — change the template, colour and country, then download.
Why these resumes work
- Ishaan shows field work, home interviews, store checks and dealer surveys, which brand teams value more than a list of marketing courses.
- Rachna names her categories, sales channels and agency set-up, so an employer can see she has run full marketing plans, not only digital ads.
- The chimney launch bullet ties a campaign to a market outcome in specific states, a stronger claim than generic reach or impressions.
- Team and budget ownership appear in both the summary and experience, which is what distinguishes a marketing manager from a specialist marketer.
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