Brand Manager (5 yrs) – launched two new variants in South India

Rachna Iyer

Marketing Manager, 6 years in FMCG

Mumbai, Maharashtra you@example.com +00 00000 00000

Marketing manager with 11 years in consumer goods and home appliances, leading brands through launches, repositioning and festive campaigns.

RI
8+years designing
40+products shipped
12Musers reached
3design systems built
01

What I do

Brand strategyAnnual marketing plansBudget ownershipAgency managementATL and BTL campaignsRetail and trade marketingProduct launchesConsumer insightBrand health trackingTeam leadership
02

Experience

Marketing Manager, Kitchen Appliances5 years · current
Home appliances company with national distribution

Own the marketing plan and budget for mixer grinders, cooktops and chimneys, sold through dealers, large-format retail and online.

Brand Manager4 years
Personal care company

Repositioned a herbal hair oil for younger buyers with new packaging and influencer content, slowing a sales decline.

Assistant Brand Manager2 years
Packaged beverages company

Coordinated summer activations and point-of-sale material for a fruit drink across south India. Tracked retail audit data and shared monthly share reports with the sales team.

03

Education

PGDM in MarketingPrivate management institute
B.Sc. in ChemistryAutonomous college
04

Kind words

Rachna is the rare designer who ships. She made our most complex feature feel obvious.

Priya NairVP Product, Northwind

Every metric we cared about moved after her onboarding redesign. Calm, sharp, relentless.

Dev RaoFounder, Kite Labs

Let's build something

Have a product that deserves better design? I'd love to hear about it.