Performance Marketing Manager | 6 Years
Performance marketing manager with six years running paid acquisition for D2C and edtech brands, currently managing about ₹1.2 crore in monthly ad spend.
Four platforms, one calendar
I don't promise "viral". I promise consistent, on-brand presence and replies within 2 hours — the things that actually build trust.
Reels, carousels, stories, grid planning, comment & DM replies in your brand voice.
Founder profiles and company pages — posts written from your voice notes, not AI mush.
YouTube
Shorts editing & scheduling, titles, thumbnails, community posts. Long-form on request.
X / Threads
Daily presence, trend-jacking only where it fits the brand, zero cringe guarantee.
Plain pricing, monthly rolling
No annual lock-in. One month's notice to stop. Ad spend billed separately at actuals.
One platform, kept alive
- 12 posts + 8 stories on Instagram OR LinkedIn
- Captions, hashtags, scheduling
- Comment replies (working hours)
- Monthly 1-page report
Two platforms + reels
- Everything in Starter, on 2 platforms
- 4 edited reels/shorts from your raw footage
- DM handling with your FAQ sheet
- Content shoot day once a month (Pune)
Full handling + ads
- Up to 4 platforms, full calendar
- Meta ads setup & optimisation
- Influencer barter coordination
- Weekly report + WhatsApp group
One-time options: profile revamp ₹4,000 · 30-day content calendar only ₹6,000 · reel editing ₹800/reel.
Numbers from real handovers
Screenshots and admin access shown on the audit call — I don't publish client dashboards.
Dead page → 2,400 weekend footfalls/mo tracked via story offers
Took over at 3.1k followers, posting randomly. Fixed a 3-reels-a-week rhythm around the menu, replied to every comment, ran ₹6k/mo in local ads.
11 → 60+ appointment DMs a month, zero paid spend
Doctor recorded 2-minute voice notes; I turned them into carousels answering the exact questions patients DM'd. Booked via link in bio.
UGC + reels engine feeding 22% of monthly orders
Built a barter programme with 40 nano food creators, repurposed their clips, tagged every order insert with a reel QR.
Founder page from 800 → 12k followers, 3 inbound leads/week
Two posts a week from his Friday voice notes. No engagement pods, no "Agree?" bait. Comments answered from his account with his approval.
The person behind 40 brand pages
Performance marketing manager with six years running paid acquisition for D2C and edtech brands, currently managing about ₹1.2 crore in monthly ad spend.
Consistency beats cleverness. A decent post every Tuesday beats a brilliant one "whenever we get time".
From handover to autopilot in 2 weeks
Audit call
20 minutes, free. I look at your pages beforehand and tell you the 3 things I'd fix first — even if you don't hire me.
Voice & FAQ sheet
One working session to nail how your brand talks and what to reply to the 20 most common DMs.
Calendar approval
You see every post 5 days before it goes live in a shared sheet. One round of changes, then I schedule.
Post, reply, report
I post, monitor and reply daily. You get one honest report a month — reach, saves, DMs, and what flopped.
Experience & education
Experience
Performance Marketing Manager
Manage roughly ₹1.2 crore of monthly spend across search, social and marketplace ads with a team of two executives and an agency.
Senior Paid Media Executive
Ran lead-generation campaigns for engineering entrance courses, bringing cost per qualified lead down from about ₹480 to ₹310.
Digital Marketing Associate
Handled search campaigns for five small-business clients and prepared weekly performance summaries for the account manager.
Education & training
MBA, Marketing
B.E., Electronics and Communication
Before you ask for references
Two years, and I have literally never once asked "did today's post go?" That peace of mind is what I pay for.
She replies to patient DMs better than my front desk. Knows when to answer and when to say "please call the clinic".
My LinkedIn sounds like me on a good day. Investors have mentioned my posts in two separate calls.
Things I keep explaining on calls
Why I won't promise you 10k followers in 90 days
Anyone who guarantees a number is buying it. What I guarantee instead — and how to check it.
May 2026 · 3 minThe voice-note method: content without the client doing homework
2 minutes of your rambling on WhatsApp = a week of posts. How the pipeline works.
March 2026 · 5 minFestival calendar ≠ content strategy
Posting "Happy Diwali" with your logo is not marketing. What to do with festivals instead.
Start with the free audit
Send your handles. I'll look before the call so we spend 20 minutes on fixes, not introductions.
Got it — audit slot coming up
I'll reply on WhatsApp within one working day with 2–3 slot options and my first impressions of your page.