Product designer with seven years shaping mobile and web experiences for health-tech and consumer finance apps.
Redesigned the doctor-booking flow after twelve patient interviews, lifting completed bookings by about eighteen percent within one quarter.
Simplified loan onboarding from eleven screens to six, reducing drop-off at the document upload step for first-time borrowers.
Designed responsive storefronts and landing pages for five retail clients, handing off annotated specs to agency developers.
Imran turned our vague idea into a product that just makes sense. Users noticed within a week.
Daniel K.Founder, fintechRare mix of taste and rigor. The design system she built still holds up two years later.
Sofia R.Head of ProductGot a product to design or a brand to build? Tell me about it — I reply within a day.